Talent Attraction

An example of a good business decision and a hidden recruitment benefit from the world of professional basketball: After acquiring Jaylen Brown through a trade with the Boston Celtics, The Philadelphia 76ers immediately positioned themselves as a destination of choice for other elite performers. Not long thereafter, LeBron James decided to join the organization. Many more will undoubtedly follow suit, this year and in the years to come. The 76ers are now entertaining interest from players that were never on their radar prior to these acquisitions. A good business decision (trading for Jaylen Brown) forced an elite performer (LeBron James) to seek the organization out. Overnight, the 76ers recruitment efforts went from a desperate chase to a strong magnet. How your organization is perceived in the marketplace directly correlates to the soundness of your decisions. This inevitably influences your ability to attract the best your marketplace has to offer. Hiring the right people is a good business decision. Don’t focus on the cost to hire and don’t be afraid to take risks. Shifting your focus to the ROI that star talent could bring to your organization is what’s best for your business. Key Takeaways: Market perception: Good choices impact how the marketplace views your company Recruitment revamp: A strong reputation attracts talent organically Business focus: Smart risks and top talent equal a high ROI