Understanding the intrinsic value of a product or service is vital to getting the most out of it. A private jet is valuable to those who can afford it because of the comfort it provides and the speed at which it can travel, enabling a faster and a less congested experience to your destination. You as the consumer get your time in return by making this investment. It’s a service and a luxury that we are willing to pay for no matter the cost.
My last boss told me on the first day we met that he prides his business on being able to allow its customers to sleep well at night.
The greatest value you can provide to the end user is a return of their time. This allows you to remain timeless and insulated from the ebbs and flows of the marketplace & world. You become a sought-after service provider, and your product becomes a staple in many environments.
Recruiters fall into the trap of thinking that they only provide resumes and fill positions. Start positioning yourself as a service that gives executives their time back and allows them to sleep better at night.
