The mark of a good product or service is its ability to give you your time back. Time is our greatest asset in this life, yet it’s the most wasted and taken for granted.
Retail sales representatives fail miserably when they follow a new customer around the store telling them repeatedly about items that are on sale.
Rather than presuming what a customer is willing to spend, why not ask what type of experience they are looking for? If you sell the experience, then it doesn’t matter what a product or service cost.
Sell the peace of mind and the benefit to their lives that a product or service can offer, and they’ll pay any amount for it. Focusing on the experience will buy your time back (and save you money in the long-run).
I rule a candidate out immediately when their first question to me is, “how much does the position pay?” Your focus should be on the experience. Tell me about the opportunity and how it can benefit my career and my family.
Everything else is low hanging fruit.
