An A5 steak with its complementary sides is not very appetizing if served on a dirty plate
You can have the greatest invention known to man or a service/product that can change lives, and none of that is of any significance if it is not introduced in a way that resonates with your audience
This is precisely what’s hindering the recruitment industry from reaching its true potential. The service is credible, your tech is world-class, but the messaging sucks…
• Check out our extensive database…(irrelevant to a decision maker)
• We have experience in your industry…(everyone does)
• We just filled a similar role 3 weeks ago…(prove it)
• Our fees are flexible…(reeks of desperation)
Decision makers are craving tangibility
They care about their time and recruiters are known for wasting it
They care about moving their organizations forward by filling roles in the shortest time possible
They care about retention – backfilling poor hires is time-consuming, expensive, and frustrating
They want to be/feel prioritized; not 1 of 4 hiring managers you’re presently dealing with (even if that’s the case)
If you’re dealing with HR, they want to feel included. Valued. Kept in the loop. They don’t want their role reduced to signing agreements and setting up interviews
Rather than cliches, lead with insight, evidence, & specifics
Rather than big promises, be honest and realistic. Set clear expectations and keep your word
Let’s plate our service in a way that is appealing and appetizing to decision makers and candidates.
