When you master something, you dominate in that area and conveniently woven into dominion is effective leadership.
Amazon dominates e-commerce…
Chick-fil-A dominates fast food…
Starbucks dominates beverage…
When you think of these brands, you think of market mastery…
What you personally feel about these brands is irrelevant; they dominate their industries and the quality they provide is second to none…
They dominate because they serve the needs of their marketplace better than their competitors…
When you dominate, you don’t need to advertise or compromise.
Mastery Precedes Dominion
Amazon does not need to offer discounts or special offers, yet retailers are doing everything possible to get consumers back into their stores…
They’re offering you something more valuable that consumers are willing to pay for…
Time & convenience.
That’s the mark of a good product or service – it’s ability to give you a return on your time. This is how you dominate and become a staple in many people’s minds.
Consistency Precedes Mastery
You cannot master something until you’re consistent…
Chick-Fil-A is consistent across all of their chains. You get the same level of service no matter the location or time of day. They are faithful to delivering a superior service and they’ve also remained closed on Sunday’s since their inception.
Mission Precedes Consistency
Starbuck’s mission is to inspire and nurture the human spirit—one person, one cup and one neighbourhood at a time. Consistency is the product of knowing the mission and working towards it in one accord. Once you know where you are going and you’re convicted, you will then work consistently towards achieving that goal…
So, how do you experience dominion?
- Mission
- Consistency
- Mastery
- Dominion (leadership)
Every company wants to dominate, but the average company doesn’t know what they stand for, they don’t know where they are going, and they haven’t done it consistently over an extended period of time to master it… The goal is not money. It’s dominion over your marketplace. Dominion attracts money.