The Haircutting Experience
I learned over the weekend that my Cousin who is a Barber by trade, has mobilized his business. He invested in a mini truck that he converted into a barbershop and drives around to various locations, parks, and cuts hair (see pictures below). Traditionally, you had to visit a salon and Barbershop to get a fresh cut. Now, the cut comes to you… The Pain Point Barbershop’s historically have always had retention issues. The path towards being a shop owner typically starts with finding a physical location (usually in a densely populated strip mall). From there, you’d recruit other barbers to work in your shop and rent out your chairs to them (typically 3-4 chairs in a standard barbershop). Each barber is essentially operating as a solopreneur under the banner. The Idea He was inspired by a tattoo company that is entirely mobile. His vision was to mimic the tattoo model by mobilizing the haircutting experience. With the proof of concept already in place, it was full steam ahead from there… Talk about addressing the needs within your market segment in a simple and elegant manner. Naturally, I thought about recruitment… Recruitment On Wheels? “Recruitment on wheels” sounds catchy, but doesn’t have the same degree of credibility… Firstly, we’re already a ubiquitous service…perhaps to a fault (maybe some scarcity would improve our public perception)… Secondly, the issue is not our mobility or availability. The elephant in the room when I talk to decision makers is entirely tied to trust… Can I trust you to do what you’re saying you can do? What makes you different from everyone else? Recruitment is not suffering from poor technology integration or lack thereof… Dressing a pig in a tuxedo does not change its nature. It’s still a pig… Similarly, technology won’t magically transform a poor recruiter into a good one… Decision makers don’t care about your tech stack. They care about their time not being wasted and you delivering the right people who can move the needle for the organization… How you get that talent over the finish line is a cherry on top. Some of the best recruiters I’ve witnessed were not tech savvy. In fact, their submissions to clients were anything but aesthetically pleasing… The resumes were not properly formatted, and emails were poorly written or lacked depth… Yet, what they did very well and what made them successful was their ability to address the needs of their clients… Their relationships were built on them keeping their word and delivery within hours (not days or months)… They did not waste time… That’s what recruitment must return back to, and automation should only facilitate what’s already working well. Summary My Cousin found a gap in the industry, met the need, and carved out a place for himself in a crowded marketplace… …he addressed some of the primary struggles that are prevalent in the barbering industry (owning a shop/renting out chairs/retention), and his future goal is to have a fleet of trucks that can be deployed to different locations. He’s definitely on his way.
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