September 2024

Hiring Manager – “We will probably post our job and see what comes through before we engage any recruitment partners. Does that work for you?” That’s great! You should be posting your jobs. There are many advantages to posting your vacancies externally. The issue that I have with this approach however is thinking that you will find exactly what you need through just posting your position. Understand that your brand has a reputation, whether good or bad, and there are people in the marketplace who have an opinion about your company and will base their decision of whether or not to apply, based on what they’ve heard. Many candidates who will see your job ad and could be interested in the position, will not apply because of what they know about your company through information circulating within their network. This information typically stems from grievances that have been aired out by disgruntled former employees. This sort of bad PR will subsequently prevent qualified candidates from applying for your position. It takes a good recruitment partner who will reach out to these prospects who are normally passive, but willing to consider a career move if the right one presents itself. A good recruiter is having these tough conversations and dispelling many myths that exist about your brand. Some of the most gratifying experiences in recruitment come when a prospect was on the fence for reasons that had nothing to do with the actual role, convincing them to form their own opinion of the company, closing the deal, and having that candidate who started at the company say 6 months in that it was the best decision they’ve made to join your client. It’s even more gratifying to see them exceling! The sad thing about this is that most organizations are oblivious to their own brand perception (or they know it, but don’t want to accept it). A Brand Ambassador – Recruitment?! A good recruiter is a brand ambassador. They are taking your company, your values, your mission, your products, your services to market and acting as the face of the brand during those interactions with candidates. It behooves organizational leaders and HR to groom that relationship with their recruitment partner to make sure they are accurately and enthusiastically conveying your message to prospective candidates. The alternative to this is bad for business.